Understanding Japanese Culture through Advertising

Talk by Keiichi Kubo, DentsuBos

Advertising reflects the culture of the people to whom it is being presented. A close examination of advertising, then, allows us to can gain cultural insights that may be missed on the surface. Join Keiichi Kubo, Vice President of DentsuBos, on a virtual journey to Japan through our exploration of popular Japanese advertising campaigns. Learn about recent trends in consumer behaviour, daily life and the people of Japan. We will also touch on the strategies that Japanese companies adopt when appealing to international markets.

About the speaker:

Keiichi Kubo started his career as a copywriter at Dentsu Inc, the largest advertising agency in Japan. After building his career in creative, he transferred to client services to provide comprehensive solutions to Dentsu clients. He has successfully worked in variety of industries such as consumer products, pharmaceutical and fashion and brought many new businesses to the agency. He transferred to Toronto in summer of 2012 and is now Vice President, International Development, of DentsuBos.